Archive for February, 2008

SeaWaves Launches AdSavvy

adsavvy - ads that turn you on

SeaWaves is partnering with several high profile individuals online to test out the Advertising and Marketing niche in it’s latest project called AdSavvy. The basic idea behind AdSavvy is to analyze print and tv commercial ads and help identify the keys to creating ads that work.

The hope with AdSavvy is to create a smart but interesting center of advertising and marketing philosophy and to leverage this into high-profile consulting opportunities.

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SeaWaves Launches Thrive

SeaWaves has launched a group microblog called Thrive which covers news in popular culture. As the web moves increasingly towards headline oriented information, microblogging is where everything is happening these days. Just check out Twitter.

Does your business want a Twitter presence? Or do you want to set up your own private microblog for brainstorming? SeaWaves can help. Contact us today.

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Local Search and Local Niche Websites

SeaWaves Technology has focused almost all of its efforts on doing SEO for local niche blogs and websites. The great thing about local niche blogging is that the competition is much less fierce, the advertising dollars are much more targeted, and the path to success is much clearer.

In fact, with every project we’ve taken on, we’ve managed to get front page Google results for some important local search phrases.

Most online experts agree that the next major revolution on the web will be the local web. The development of networks and websites that facilitate local interaction. We’re excited to be positioned to help businesses leverage search as this trend continues.

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Not All Linkbait Is Shorterm

When customers come to us looking for linkbait, they are usually really looking for a short term spike in traffic from Digg or some other social media venue.

But the short term traffic spike from Digg is not worth very much on it’s own. In fact, there only two reasons that we continue to use Digg:

  1. Authority link snowballing
  2. Branding via Mainstream media recognition

Authority Link Snowballing

This is the idea that if your article is good enough to get a few solid mentions on some well read sources, you’ll likely get picked up by all the other sites that use them as sources. As an example, we recently had an article picked up by Sports Illustrated. Within an hour, the article was picked up by over 15 additional sports blogs. A few of those were powerful sites themselves, and resulted in even more coverage.

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