Archive for November, 2008

Dog Guide Moving Closer and Closer To BETA

Well, when we acquired The Dog Guide it wasn’t clear what was in store. But several years later we are about to move the site out of development and into BETA status.

What does that mean? Well, you can expect that as soon as we roll into 2009, the site will have the following in place:

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Customizing WordPress With Plugins & Widgets

My friend Chris Garrett recently did something with WordPress that still amazes me. He took a basic installation of WordPress, had a plugin built, and effectively created a shopping site where the user is able to choose the options they want in a credit card.

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Building Wide-Net Resource Articles

A wide-net resource article is a single article that targets the long tail of a popular search term. The wide-net resource article does not attempt to compete directly at the level of the popular search term, but rather it uses the popular search term as the foundation for multiple qualified phrases built from the popular search term.

Let me explain by using an example. Over at College Crunch, we have built a wide-net resource around the phrase “starting salary” – but we are not really interested in that specific phrase. Rather, we are interested in phrases like “starting salary for engineers” or “average starting salary for biochemists”

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