SeaWaves Blog

There are probably billions of blogs on the Internet. There are probably only about 100,000 or so blogs that are coherent. Of the coherent blogs, there are probably only about 10,000 that are interesting. And of the interesting blogs there are probably only about 1,000 that get read by a core group of 3,000+ committed readers on any given day.

At SeaWaves we refer to these 1,000 or so blogs as key distribution points. Your goal with blog advertising and marketing should be to find a way to get your message heard at distribution points and let the natural dynamics of the web go from there.

Let me explain a bit.

The web is setup in topical hierarchies. There are a handful of blogs on any given topic that everyone else reads and references. In politics it’s Drudge, HuffPo, Politico, DailyKos, etc. In sports it’s ExtraMustard, DeadSpin, SportsCrunch, With Leather, etc. In auto it’s AutoBlog, Jalopnik, Edmunds, etc.

Everyone else blogging on these topics reads and references these sources. So, you’re goal should be to get the word out on these distribution points, and let the message flow downhill.

That’s why social media marketing works so well. Create content that will be irresistible to these distribution points. Get it in front of their eyes on Digg or Reddit. Email them too.

It works. You gain influence by strategically targeting distribution points and let your message flow naturally across the web.