SeaWaves Blog

The holy grail of advertising and marketing these days is to utilize the influence of the blogosphere. One method is to use social media to gain influence on key distribution points.

But if social media isn’t conducive to the message that you are trying to market, you may need to turn to more traditional advertising. So how do you advertise on blogs without wasting money?

At the end of the day, the key is to identify your goals and then do a careful cost/benefit analysis.

If your goal is to brand a new product or service, then you should use a popular blog advertising service like BlogAds sidebar ads or PerformancingAds 125×125 blog ads. There are three things you need to consider when purchasing an ad on one of these sites:

1. Location of the ad on the site

It does you very little good to have an ad that’s hidden, out of view, at the bottom of the blog. You want the ad to be front and center, as much as possible. For sidebar ads, this means the ad should be visible when first loading the site.

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There are probably billions of blogs on the Internet. There are probably only about 100,000 or so blogs that are coherent. Of the coherent blogs, there are probably only about 10,000 that are interesting. And of the interesting blogs there are probably only about 1,000 that get read by a core group of 3,000+ committed readers on any given day.

At SeaWaves we refer to these 1,000 or so blogs as key distribution points. Your goal with blog advertising and marketing should be to find a way to get your message heard at distribution points and let the natural dynamics of the web go from there.

Let me explain a bit.

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