SeaWaves Blog » Advertising

SeaWaves Technology Advertiser Notice

info — Fri, 15 Jan 2010 15:55:19 +0000

To all Advertisers on SeaWaves Technology Web Properties:

Before purchasing ad space on any of our web properties, please take note. Luis Escalante is not authorized to sell advertising for our web properties. If you would like to purchase advertising from any of our sites, please use the contact form on this website or the contact form on the target site. Unfortunately, we can not honor any sales done through Luis Escalante from this point forward.

Thank you for your understanding,

The SeaWaves Team

How To Advertise On Blogs: The basics of branding via blog advertising

info — Fri, 01 Aug 2008 00:55:54 +0000

The holy grail of advertising and marketing these days is to utilize the influence of the blogosphere. One method is to use social media to gain influence on key distribution points.

But if social media isn’t conducive to the message that you are trying to market, you may need to turn to more traditional advertising. So how do you advertise on blogs without wasting money?

At the end of the day, the key is to identify your goals and then do a careful cost/benefit analysis.

If your goal is to brand a new product or service, then you should use a popular blog advertising service like BlogAds sidebar ads or PerformancingAds 125×125 blog ads. There are three things you need to consider when purchasing an ad on one of these sites:

1. Location of the ad on the site

It does you very little good to have an ad that’s hidden, out of view, at the bottom of the blog. You want the ad to be front and center, as much as possible. For sidebar ads, this means the ad should be visible when first loading the site.

2. Influence of the blog

You want to target blogs that have a high daily readership of devoted fans. Look for sites that have a lot of traffic and seem to be fairly well known in their topic. You can use directories like EatonWeb to find the best ranked blogs in any particular category.

3. Cost

Sometimes you can get more bang for your buck by targeting a large number of B-list and C-list blogs rather than the A-listers. If the A-listers are demanding too much for their premium spots, then you can go straight to your target audience by spending your ad budget on the B-list and C-list blogs.

The important thing about branding is that you want to reach critical mass. You want everyone who reads about your topic to be familiar with your brand.

Blogs, Marketing and Influence

info — Fri, 01 Aug 2008 00:38:59 +0000

There are probably billions of blogs on the Internet. There are probably only about 100,000 or so blogs that are coherent. Of the coherent blogs, there are probably only about 10,000 that are interesting. And of the interesting blogs there are probably only about 1,000 that get read by a core group of 3,000+ committed readers on any given day.

At SeaWaves we refer to these 1,000 or so blogs as key distribution points. Your goal with blog advertising and marketing should be to find a way to get your message heard at distribution points and let the natural dynamics of the web go from there.

Let me explain a bit.

The web is setup in topical hierarchies. There are a handful of blogs on any given topic that everyone else reads and references. In politics it’s Drudge, HuffPo, Politico, DailyKos, etc. In sports it’s ExtraMustard, DeadSpin, SportsCrunch, With Leather, etc. In auto it’s AutoBlog, Jalopnik, Edmunds, etc.

Everyone else blogging on these topics reads and references these sources. So, you’re goal should be to get the word out on these distribution points, and let the message flow downhill.

That’s why social media marketing works so well. Create content that will be irresistible to these distribution points. Get it in front of their eyes on Digg or Reddit. Email them too.

It works. You gain influence by strategically targeting distribution points and let your message flow naturally across the web.