SeaWaves Blog

I spend most of my days promoting content in social media like Digg and Reddit. That’s because they are very controlled environments, and getting noticed on those sites is fairly straightfoward and scientific.

However, I’d trade social media for Big Media any day. For example, yesterday one of our sites got onto Digg’s front page and got mentioned in a Fox news article. Two different articles. In my view the one that got on Digg’s front page was much better and more interesting.

But, the article that got on Fox News ended up sending more traffic.

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The holy grail of advertising and marketing these days is to utilize the influence of the blogosphere. One method is to use social media to gain influence on key distribution points.

But if social media isn’t conducive to the message that you are trying to market, you may need to turn to more traditional advertising. So how do you advertise on blogs without wasting money?

At the end of the day, the key is to identify your goals and then do a careful cost/benefit analysis.

If your goal is to brand a new product or service, then you should use a popular blog advertising service like BlogAds sidebar ads or PerformancingAds 125×125 blog ads. There are three things you need to consider when purchasing an ad on one of these sites:

1. Location of the ad on the site

It does you very little good to have an ad that’s hidden, out of view, at the bottom of the blog. You want the ad to be front and center, as much as possible. For sidebar ads, this means the ad should be visible when first loading the site.

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There are probably billions of blogs on the Internet. There are probably only about 100,000 or so blogs that are coherent. Of the coherent blogs, there are probably only about 10,000 that are interesting. And of the interesting blogs there are probably only about 1,000 that get read by a core group of 3,000+ committed readers on any given day.

At SeaWaves we refer to these 1,000 or so blogs as key distribution points. Your goal with blog advertising and marketing should be to find a way to get your message heard at distribution points and let the natural dynamics of the web go from there.

Let me explain a bit.

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Marketing through social voting sites is the new big thing for webmasters today. These sites include Digg, Propeller, StumbleUpon, and Reddit. Many search marketers are now adding this type of marketing to help them build links.

The attraction of social voting marketing (SVM) is that you can get a lot of traffic to your site with (seemingly) minimal effort. Depending on your skill, SVM can lead to a massive amount of quality backlinks. Andy Hagans, a search expert, says SVM (he calls it “link baiting”) gives the best ROI for your link building efforts.

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If you’re looking for the best of the best when it comes to high-impact, full throttle web promotion and online marketing you can’t do much better than Performancing.

While SeaWaves does a fantastic job with web promotion and link building for smaller companies and entry-level projects, our services don’t scale up to the corporate level. But that’s ok. Because we trust the team at Performancing to do the very best job possible if you’re looking to hit an instant homerun with your website.

Performancing offers three great services, which cover all the bases for getting the widest possible exposure for your website.

The first service is called Social Media Marketing. That’s just a fancy name for Massive Traffic Builder! With their Social Media Marketing product, you’ll see both a massive influx of visitors and long-term growth for your website.

The second service is called Blog Management Services. As the name implies, Performancing can create a powerful, well designed blog and run it too. Now that’s what you call “turnkey” – from design and optimization to launch and weekly maintenance, Performancing’s team of professionals will help you develop a maximally effective blog for your business.

The third service is called Authority Builder, and personally, it’s our favorite. Why? Because we truly believe that to become successful on the Internet, you need to establish authority and respect. But why put in all the hard work yourself, when you can easily fail? Performancing does the hard work for you, and delivers exactly what you should want out of your businesses online presence.

Because we believe so much in this product, and think that it really is the key to online success, SeaWaves is proud to be a partner with the very best in the business – Performancing Services. If you want the best, don’t look anywhere else.

I’ve been privileged to be part of a group of webmasters that seek to help each other. We’ve helped each other drive traffic, build links, and earn more money.

Networking is incredibly important today especially with driving traffic to your site. With social media sites having one of the fastest growing audiences on the web, they’re an excellent place to get traffic for your site. However, to use social media effectively, you need people to vote for you. You could pay people to vote for you. However, that’s not very efficient or cost-effective in the long run. When you network, you’ll find friends that can vote for you. But not only that, they have friends too. And those friends oftentimes become your friends and start voting for your stuff.

In some sense, networking scales well if you target people that are well-connected. Imagine if you befriended a popular blogger in your niche. You could ask them to promote your product or content. This leads to traffic, links, and profits. And through your relationship with this popular blogger, you will meet other popular bloggers.

Networking helps you to get free links. These links may be reciprocal, but at least, you can ask for a contextual link, which will give more link juice and brings higher quality traffic than a sitewide or blogroll link. And as you grow your network, you’ll be able to build more one-way links because many webmasters have multiple sites in different niches. You could link to someone’s celeb blog from your celeb blog in exchange for them linking to your tech blog from their tech blog. You could also consider guest posting.

Also, don’t forget the free advice that comes from webmaster friends. Whether it’s technical tips, domain names, or how to write a certain piece of content, the advice from other webmasters is very valuable.

Networking makes online business more enjoyable. We are social creatures and online business can be a lonely job. When you have someone to IM or email about your struggles and accomplishments, internet marketing becomes more enjoyable. And the more you enjoy your work, the better you will do in your business.

How has networking helped your online business?