One thing we’ve noticed over the last year is that static websites are at a disadvantage. Over the past few years, search engines have added elements to their algorithms that often prefer fresh data. Or, at the very least, the search algorithms of today tend to prefer domains that provide a steady stream of new content.

At SeaWaves, we tried an experiment by setting up a series of static, informative websites called Guru Guides. For example, we created a guide to online colleges. When we first put this content up, it did quite well in the search engines. And it continued to do well for about 9 months. But then, search referrals started to fade significantly.

There’s a rule on the web that most search professionals now recognize: the websites you work on and develop are the ones that will succeed.

If you are a website owner, keep this in mind. Don’t just let your website sit and go stale. Add to it on a monthly basis, at minimum.

When you are putting together a resume, you should think to yourself “How can I stand out? How can I make myself look so perfect for the job that the employer has no choice but to hire me?”

In our opinion, that’s the most important question to think about while putting together your resume.

Check out this article for some great resume writing tips.

Here’s a simple tool we found for creating Amazon links easily.

SeaWaves was instrumental in developing a new social news site called Glamorati. Our concept with Glamorati was to develop a brand that simultaneously represented the average person’s A) love of celebrity culture and B) hatred of celebrity culture. In other words, “the Glamorati” stands for “common people who enjoy tracking the lives of celebrities, but enjoy mocking them too.”

As a social news site, Glamorati allows users to register and submit snarky (hopefully better than the original) headlines with links to their favorite stories. What sets Glamorati apart from the masses of social media sites on the internet is the emphasis on snarky celebrity headlines and the fact that user submissions are all vetted by editors, with the hopes of maintaining a high level of quality.

In addition to the main page, Glamorati is complimented by a celebrity news blog called News from the Glamorati.

Our over-riding philosophy as an online web publisher is to enable smart and passionate people to building resources about what they love. Dan has been working with dogs in professional environments for many years, and he has a wealth of wisdom to share with us. We’re excited about his plans for taking The Dog Guide to the next level.

The Dog Guide is a premier dog information site that provides detailed tips and suggestions for finding and raising dogs.

SeaWaves is partnering with several high profile individuals online to test out the Advertising and Marketing niche in it’s latest project called AdSavvy. The basic idea behind AdSavvy is to analyze print and tv commercial ads and help identify the keys to creating ads that work.

The hope with AdSavvy is to create a smart but interesting center of advertising and marketing philosophy and to leverage this into high-profile consulting opportunities.

Does your business want a Twitter presence? Or do you want to set up your own private microblog for brainstorming? SeaWaves can help. Contact us today.

In fact, with every project we’ve taken on, we’ve managed to get front page Google results for some important local search phrases.

Most online experts agree that the next major revolution on the web will be the local web. The development of networks and websites that facilitate local interaction. We’re excited to be positioned to help businesses leverage search as this trend continues.

But the short term traffic spike from Digg is not worth very much on it’s own. In fact, there only two reasons that we continue to use Digg:

1. Authority link snowballing
2. Branding via Mainstream media recognition

Authority Link Snowballing

This is the idea that if your article is good enough to get a few solid mentions on some well read sources, you’ll likely get picked up by all the other sites that use them as sources. As an example, we recently had an article picked up by Sports Illustrated. Within an hour, the article was picked up by over 15 additional sports blogs. A few of those were powerful sites themselves, and resulted in even more coverage.

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