Getting Noticed By Big Media
I spend most of my days promoting content in social media like Digg and Reddit. That’s because they are very controlled environments, and getting noticed on those sites is fairly straightfoward and scientific.
However, I’d trade social media for Big Media any day. For example, yesterday one of our sites got onto Digg’s front page and got mentioned in a Fox news article. Two different articles. In my view the one that got on Digg’s front page was much better and more interesting.
But, the article that got on Fox News ended up sending more traffic.
The fact of the matter is that most online users still gravitate to only a few sources of information. And those sources tend to be Big Media. Yahoo, MSN, Foxnews… to name a few.
At the end of the day, if I could consistently get a mention by Big Media, I’d do it. But since it’s very unpredictable, the easiest way to get in front of Big Media is to promote good content through social media.