Keep It Simple and You’ll Make More Sales
Aaron Wall has an excellent short post about the power of simplicity. He writes:
Some of the posts I write about the macroeconomic trends of online publishing and the search economy take 5 hours to write, get few or no comments, get few or no citations, and probably scare off potential customers. Those posts do not cater to people looking to buy SEO information. The short SEO videos I recently made are easier to create and easy to consume. Daily sales are near my all time high.
Oftentimes we build new sites in niches we’re experts in. This is a good thing. Expert knowledge is valuable. Expert content gets links and shows our readers we know what we’re talking about. However, because we’re experts, we often forget most of our readers are not experts and so we write too many “high level” articles. What’s the most useful content for our readers? I think it’s basic, fundamental content. The stuff for beginners.
Much of the content on Aaron Wall’s short SEO videos are basic SEO principles. Yet he’s making much more sales. The simple videos make him more money because they target people that are more likely to buy his SEO ebook. The SEO experts that follow his blog probably won’t buy his ebook because they’re experts already.
As a blogger, sometimes I feel like I should not post content geared towards beginners because I want to show off my expertise. Showing off your expertise is not a bad thing but make sure to intersperse beginner content with expert content. The simple, basic content reaches more readers. And even experts need to brush up on the basics.
Also, learn how to write the basic fundamentals of your niche in different ways so you don’t sound like a broken recorder 
Use different examples and illustrations. Use different mediums like video, audio, charts, graphs, pictures, and even sketchcasts.
People learn in different ways, so by varying your mediums and illustrations, you’ll be able to reach more people with the same content. Your content can be reformatted multiple times. This adds value to your site without you having to come up with new content. Also, this leads to better branding and market positioning.
So, ask yourself? Who are you targeting with your content? Is it mostly experts like yourself? Or is it also people who know less than you and are more likely to buy your product?