There are almost 3 times as many cell phones in the world then computers. So it’s no surprise that Google sees mobile search as it’s major opportunity for revenue growth. Since Google makes most of its money by selling search based advertising, all they need to do is increase the number of people that search.
The interesting thing about cell phone search is that it’s often used for different reasons than normal search. For example, someone might with a cell phone is more likely to be searching for information relevant to being on the road in some particular place. Thus, their searches are more likely to be seeking local information.
At SeaWaves, we are aggressively trying to identify ways that we can get involved in local mobile search, and our plans are to utilize our Jersey Shore website site as testing ground.