SeaWaves Launches Glamorati in BETA
SeaWaves was instrumental in developing a new social news site called Glamorati. Our concept with Glamorati was to develop a brand that simultaneously represented the average person’s A) love of celebrity culture and B) hatred of celebrity culture. In other words, “the Glamorati” stands for “common people who enjoy tracking the lives of celebrities, but enjoy mocking them too.”
As a social news site, Glamorati allows users to register and submit snarky (hopefully better than the original) headlines with links to their favorite stories. What sets Glamorati apart from the masses of social media sites on the internet is the emphasis on snarky celebrity headlines and the fact that user submissions are all vetted by editors, with the hopes of maintaining a high level of quality.
In addition to the main page, Glamorati is complimented by a celebrity news blog called News from the Glamorati.