SeaWaves Blog

I’ve been privileged to be part of a group of webmasters that seek to help each other. We’ve helped each other drive traffic, build links, and earn more money.

Networking is incredibly important today especially with driving traffic to your site. With social media sites having one of the fastest growing audiences on the web, they’re an excellent place to get traffic for your site. However, to use social media effectively, you need people to vote for you. You could pay people to vote for you. However, that’s not very efficient or cost-effective in the long run. When you network, you’ll find friends that can vote for you. But not only that, they have friends too. And those friends oftentimes become your friends and start voting for your stuff.

In some sense, networking scales well if you target people that are well-connected. Imagine if you befriended a popular blogger in your niche. You could ask them to promote your product or content. This leads to traffic, links, and profits. And through your relationship with this popular blogger, you will meet other popular bloggers.

Networking helps you to get free links. These links may be reciprocal, but at least, you can ask for a contextual link, which will give more link juice and brings higher quality traffic than a sitewide or blogroll link. And as you grow your network, you’ll be able to build more one-way links because many webmasters have multiple sites in different niches. You could link to someone’s celeb blog from your celeb blog in exchange for them linking to your tech blog from their tech blog. You could also consider guest posting.

Also, don’t forget the free advice that comes from webmaster friends. Whether it’s technical tips, domain names, or how to write a certain piece of content, the advice from other webmasters is very valuable.

Networking makes online business more enjoyable. We are social creatures and online business can be a lonely job. When you have someone to IM or email about your struggles and accomplishments, internet marketing becomes more enjoyable. And the more you enjoy your work, the better you will do in your business.

How has networking helped your online business?